Café Bustelo Influencer Seeding Program was a national campaign designed to showcase the brand’s full beverage portfolio through creator-led content.

The program engaged a curated group of 50 influencers across the country, each receiving a custom seeding kit that highlighted Café Bustelo’s range of offerings. From outreach and address collection to kit assembly and fulfillment, the initiative ensured a seamless, end-to-end execution.

Designed to support organic, UGC-style content, the program drove consistent brand representation across channels while expanding awareness of Café Bustelo’s broader portfolio at scale.