IHG Bed on the Baseline was a two-phase experiential campaign created around the US Open to drive awareness for the IHG One Rewards Program.

The program launched with a content shoot inside Louis Armstrong Stadium, capturing the concept of a fully styled courtside bedroom to support the IHG One Rewards x One Key sweepstakes. The experience then came to life through a one-day, live moment for the winner and a guest.

The pair received private black car transport, a concierge-style arrival, and access to a custom-built courtside suite designed with IHG touches. The experience included room service breakfast, a signature Watermelon Slice cocktail, and a personalized on-court fitting from Wilson.

Blending content capture with a real-world reward, the program delivered a high-impact, access-driven experience tied directly to one of tennis’s biggest stages.