Poppi Major Flavor Tour 2025 was a multi-stop experiential campaign that transformed iconic college bars into immersive, flavor-driven brand environments.

Building on the momentum of the Poppi World Tour, the program traveled to campuses including Penn State, Spelman College, the University of Arkansas, and Indiana University—bringing a day-to-night experience to each location.

Each stop featured large-scale brand installations, talent appearances, exclusive merchandise drops, Poppi-inspired cocktails, and high-energy DJ sets. Designed to feel vibrant, social, and highly shareable, the experience delivered a continuous stream of surprise moments throughout the day.

The result was a high-impact campus tour that drove buzz, deepened brand affinity, and connected Poppi with a new generation of consumers.