The House of sLiving Proof was an influencer and media event inspired by Paris Hilton’s iconic persona and signature party aesthetic.

The experience brought together over 200 guests for a high-energy, content-driven environment featuring interactive, photo-forward touchpoints. From a pink carpet entrance to a Living Proof hair bar and style-lab photo moment, each element was designed to showcase the brand’s products in a highly visual, shareable way.

The result was a social-first event that generated over 13 million impressions, amplifying both the partnership and product across influencer channels.