Bubble x poppi College Tour was a high-energy experiential campaign created to launch the limited-edition Bubble x Poppi Talk Back Lip Serum collaboration inspired by iconic Poppi soda flavors.

Timed ahead of spring break, the tour transformed college campuses into vibrant, social-first environments where skincare met soda culture through immersive pop-ups, exclusive merch, product sampling, and content-driven activations centered around hydration, flavor, and self-expression.

The campaign activated across major Florida campuses, including the University of Florida and Florida State University. At UF, Bubble x Poppi partnered with Gator Glow and Student Life to create an interactive campus experience featuring reflection stations, headshot moments, and storytelling-driven activations. At FSU, the brands brought surprise-and-delight mobile pop-ups directly to sorority houses, distributing exclusive products and merchandise to students ahead of spring and summer break.

The result was a bold, culture-driven campus tour that generated product buzz, social sharing, and brand affinity through playful, highly shareable experiences.